12.12 Just kidding?! Using humor to cope with moral responsibility and facilitate behavioural change

This overall PhD project is on the role of discomfort as a potential motivator for the engagement in moral behaviours, and on how discomfort due to moral missteps could be mitigated by positive (e.g., humorous) appeals.

Project info

Project consists of following studies
Beyond Comfort Zones – Exploring the Motivating Role of Experienced and Observed Discomfort on Positive Risk-Taking
Description
TBD
Project start
01/09/2023
End date
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Behavioral theory
  • Identities
Researchers
PhD
Lena Rieder
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Utrecht University
Supervisor
Prof.dr. Naomi Ellemers
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Utrecht University
PI
Dr. Madelijn Strick
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Utrecht University
PI
Prof.dr. Vincent Buskens
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Utrecht University
Subjects
  • Cooperation
Audience
  • Employers’ organizations
  • Psychology
  • Social psychology
Work package
  • Work
Sustainability threat
  • Feedback Cycles
Challenge
  • Identity flexibility and sustainable cooperation
  • Shared responsibility and sustainable cooperation
Theoretical background
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Research design
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Related sources

Funders

Name
Grant ID